From small beginnings in Zurich, Switzerland, three friends Olivier Bernhard, David Allemann and Caspar Coppetti set out on developing a revolutionary idea in 2010 with a big mission: to change the world of running. In the ten years since, On has embraced into the heart, and onto the feet of more than seven million runners in over 50 countries. And there’s no sign of slowing down. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, running on clouds.