Founded in New York, Jonathan Simkhai launched his eponymous label after years of experience as a buyer and merchandiser. He honed his technical skills at Parsons School of Design and the Fashion Institute of Technology. Established in 2010, the Jonathan Simkhai brand provides luxury ready-to-wear for the modern woman. The core aesthetic philosophy plays with the tension of feminine strength and sensuality; this is reflected in the employment of customized fabrics, romantic detailing, linear lines, and contoured silhouettes. Through designs that seek to embolden women with confidence and ease, the brand represents modern versatility. In 2018, Jonathan Simkhai relocated his headquarters to Los Angeles, operating a multi-level atelier and showroom. The headquarters also houses his first retail shopping destination, offering ready-to-wear, exclusive collaborations and custom designs.