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{"id":15413529804931,"title":"Back 70 Cloud in Velvet Royal Butter","handle":"back-70-cloud-in-velvet-royal-butter","description":"\u003cp\u003e\u003cstrong\u003e\u003cu\u003eDESCRIPTION\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eAvailable in Velvet Royal Butter\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCloud is Back 70's most iconic sneaker, reimagined in a soft, textural direction for fall. The royal blue velvet finish brings a quiet depth that feels elevated but easy, paired with a clean white \"70\" emblem for a crisp, grounded touch. The silhouette stays sport-inspired, designed to move seamlessly between tailoring and more relaxed styles. 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